Page 11 - Annual Review 2014-15

Raising our profile

Our media work and people engagement activities ensure that
public awareness is high and the support for BBOWT strengthened.

BBOWT continues to use several different BBOWT staff explaining why it was important
media platforms to raise our profile, to secure this important side for wildlife.
communicate with supporters and potential
members, and raise awareness of our work for Print, videos, blogs and social media
protecting local wildlife. combined to take our campaign to raise funds
for the Water Vole Project way over its target.
Our use of Facebook, Twitter (we have
nearly 4,000 followers), Instagram and Tom Heap of BBC Countryfile visited Calvert
Pinterest has expanded, especially to promote Jubilee and Finemere Wood to interview
our events and activities. The number of BBOWT’s Matt Jackson about HS2. Water vole
unique visits to our website grew to 224,000. project officer Julia Lofthouse was filmed for
A digital version of members’ magazine Channel 4 Great Canal Journeys meeting actress
Wildlife News is now read on e-devices. The Prunella Scales to explain the success of the
new online booking and payment system is water vole project on Oxford Canal (pictured
popular. Visitors to our reserves post online below). BBC Countryfile team launched
photographs and tweets about the wildlife their 2014 photographic competition from
they see. Greenham Common, and the 2015 competition
from College Lake.
Integrated communications across
print, broadcast and digital media ensured In addition to these TV appearances,
the appeal to buy Yoesden Bank reached BBOWT staff and volunteers took part in radio
thousands of people and the target was met interviews, including BBC Radio 4’s Open
in a few weeks. The website included videos of Country, which featured CS Lewis Nature
Reserve.

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